Web Cadence Jul 11, 2023
Marketing in the Digital Age VS Traditional Marketing
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The discussion of traditional and digital marketing is long and enduring. You need to choose which one best suits the need of the company. It is worthwhile to look at both when choosing between them.
Talking about traditional marketing there have been decades of development in traditional marketing; advertisements are done without the use of the Internet. However, its usage has decreased over the years due to technological advancements.
On the other hand, digital marketing focuses on promoting products and services through digital channels, such as search engines, social networking sites, e-mail, and websites.
A best marketing company uses these both types of marketing to make their business more success.
Are you using the correct type of marketing?
Great marketing campaigns result from finding the right balance between traditional and digital channels.
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Traditional Marketing
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Digital Marketing
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Traditional Marketing is more cost-effective to promote a product or service
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Digital Marketing is more cost-effective to promote a product or service
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Return on Investment in traditional marketing is difficult to quantify
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Return on Investment is simple to calculate in the case of Digital Marketing
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Once an advertisement has been posted, it cannot be altered
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Advertisements can be amended even after been posted
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Limited targeting options
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It features advanced and detailed targeting based on demographics, interests, and behaviors
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Results are difficult to track and measure
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ROI can be measured by advanced tracking and analytics
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Reaches to the limited audience only
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Broadens its audience worldwide
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TV, Telephone, Banners, Broadcast, Door-to-Door, Sponsorship, etc., are some methods of promoting products and services
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SEO, SEM, PPC, etc., are some methods of promoting products and services
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Conclusion
Coming to a decision on, both marketing has its pros and downfalls as long as you know how to use them, considering your business marketing needs and target audience. A perfect mixture of both can become a powerful tool. But you do not need to worry; you can contact India's best digital marketing platform for all your marketing purposes. You don’t need to put all your time into making business strategies. Instead, you can divert your time to other vital areas.